A METAVERSE'S MEANING FOR YOUR BRAND
Posted on 23-03-2023 01:11 AM
A METAVERSE'S MEANING FOR YOUR BRAND
BRAND IMPACT OF THE METAVERSE
This blog will be brutally honest from the beginning. In my opinion, the Metaverse is a bad thing for society.
It seems to me that we need to reduce our screen time and online experiences, while focusing more on in-person interactions. It worries me that society will lose touch with reality even further.
My initial reaction to the Metaverse was negative, but I still believe there will be some incredible positives we can all learn from it as well. The blog's purpose isn't to bash the Metaverse, it's about the opportunity I think businesses will have within the space and how early adopters will benefit greatly.
WHAT IS THE METAVERSE?
There are an endless number of marketing agencies in Manteca, CA and simulations in the Metaverse. Now you don't have to imagine what it would be like to stand in the far away country you've always wanted to visit, or even ride the waves in Laguna. You can share this dream with countless others via the Metaverse.
There are many thought leaders who declare that the Metaverse is not a real place; however, I think this will be a big challenge for society as a whole. Determining real from fantasy.
HOW OLD IS THE METAVERSE?
There is nothing new about the Metaverse, despite what most people believe. Facebook was changed to Meta as part of Mark Zuckerberg's announcement at the end of 2021.
Snow Crash, Neal Stephenson's dystopian cyberpunk novel, gives rise to the concept of the metaverse. With William Gibson's Neuromancer, which describes a virtual reality, it is considered a canon of the genre.
Google Search Trends for 2021 can be found here.
Google Trends - Metaverse 2021
It is always a sign of opportunity when you see a spike in search trends like this. Using this knowledge, how will brands benefit?
ADVERTISING IN THE METAVERSE
As we move forward into the metaverse, I believe we can expect that we will not even be aware we are being marketed to.
When did Influencers begin to emerge? At the time, we didn't know what they were, we just assumed they were people we knew, or trusted, sharing bits of their lives without actually trying to sell us anything. Before influencers became public knowledge, they were one of the best forms of sneaky marketing.
Metaverse is going to bring back that organic feeling that we once had, and I believe it is already happening.
A METAVERSE TAKEOVER - PURCHASING REAL PRODUCTS
Walk through a metaverse city you've always wanted to see. A Domino's pizza is ordered using MetaMask when you pass it by. After making a payment, your doorbell rings and the pizza arrives at your actual home instead of in the Metaverse. Weird right? This is a real thing, though. An image of the first pizza ever purchased landed on OpenSea's NFT.
Dominos - Metaverse Purchase
Similarly, smaller brands will be able to take advantage of similar in-home experiences, but it will take them longer to get there.
Covid might have canceled or restricted a live performance. Usually, big companies like the MLB and NBA will come up with a solution, but this is now happening with small local venues as well. A show has been offered as a live streaming service instead of canceling altogether, and our faces have been displayed on chairs at a basketball game to show us at the game.
My expectation is that one day, you will be able to watch Madison Square Garden performances through the Metaverse.
You can still see it in person. Do you want to stream it for a lower cost at home? Absolutely. Is the Metaverse something you'd like to see live? Sure, just pay with your digital wallet and sit back.
MASTERING DIGITAL ASSETS FOR METAVERSE
Brands like Coca-Cola, Gucci, and Gap are creating products that can be worn and exchanged in the Metaverse. These digital assets will allow people to express their social status and if they choose to, they can sell them for profit.
Check out Digital Marketing Agency in Manteca, CA first NFT from last month. Once these were sold out, people were able to purchase a more exclusive and rare digital asset. You couldn't buy the limited rare digital assets unless you bought a lower-priced asset.
Furthermore, just because you bought the less rare asset, it did not guarantee that you would be able to get the more rare asset.
The Gap's First NFT
Local brands create their own clothes, and the Metaverse could do the same. It's natural for people to want to repping their favorite local brands. Think about doing the same thing in a metaverse.
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